The IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed their global figures for mobile advertising revenue which surged 64.8 percent to $31.9bn (€23.9bn) in 2014 from $19.3bn (€14.6bn) in 2013, driven by continued shifts in consumer usage patterns and industry innovations.
The global figure of $31.9bn (€23.9bn) for 2014 is made up of these regional shares:
North America: 44.9% ($14.318m / €10,781m)
Asia-Pacific: 36.5% ($11.627m / €8,754m)
Europe: 16.6% ($5.306m / €3,995m)
Middle East and Africa: 1.2% ($379m / €286m)
Latin America: 0.8% ($239m / €180m)
Market size is gross, defined as after discounts, before agency commissions. Global market sizing and format split is based on reported . . .
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