Home

Super Bowl Goes Mobile

Super Bowl Goes Mobile

Mobile Savvy Viewers Make the Big Game a Two Screen Event
The benefits of mobile internet access are beginning to be felt increasingly broadly, both in consumers’ daily routines, and in special occasions—holidays, traditions, and events.  Among those mobile-impacted events is the Super Bowl. This report examines how the rise of mobile interactivity is impacting this particular American tradition. Although for most of its existence the Super Bowl has been a one-screen phenomenon, for increasing numbers of US consumers, it’s now much more likely to be a two-screen event.

As one way to examine the impact of mobile device usage on the Super Bowl, the IAB created an index based on survey data to assess mobile sports savviness. This index . . .

Claim your free account to continue reading.

 

If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here.

If you have any issues, please contact us.