Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization

Last year, IAB conducted a survey revealing the value that consumers place on the free and open internet and their appreciation for the role that data and personalized advertising play in sustaining it. This year, IAB expanded its research to explore awareness, usefulness, and perception of privacy legislation among U.S. consumers, as well as those in other countries, where national data privacy legislation exists.

Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization provides valuable insights into lessons learned from existing legislation which can help the U.S. as it considers a national privacy law to balance consumer privacy, competition, and economic support for a free and open internet . . .