The IAB and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world. The research taps into 19 markets across the globe – Brazil, Belarus, Canada, Colombia, Denmark, France, Ireland, Italy, Mexico, the Netherlands, New Zealand, Norway, Russia, Singapore, Uruguay, South Korea, Turkey, and the United Kingdom, as well as the United States – to reveal country-specific digital video revenues, wireless and broadband availabilities, and the perceived importance of formats, platforms, and monetization strategies.
The report uncovers some key differences in the digital video marketplace from country-to-country:
- Russia sees greater potential for digital video advertising on the . . .
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