This sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies the annual podcast advertising revenues generated over the past year, outlines key podcast trends, and forecasts future revenues through 2024.
Key Findings:
For the first time ever, the podcast advertising market surpassed $1B in 2021
- Revenues increased 72% YoY to $1.4B and are forecasted to exceed $2B in 2022 and almost triple by 2024 to over $4B.
- Revenues continue to grow faster than the total internet advertising revenue market – up 72% YoY vs. 35%.
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