$299 - IAB Members
$399 - Non-Members
Overview
Direct-to-consumer brands (DTC) are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online class traces the economic, technological, and marketing trends that gave rise to DTC brands and explains how you and your organization can thrive in the direct brand economy.
Access to the online course materials will be granted for one year.
Who Should Register
- Incumbent brand marketers looking to better understand the strategies deployed by DTC brands
- Advertising and marketing technology providers trying to better serve evolving brand needs
- Agency representatives building advertising plans that meet the goals of all clients
- Media sellers looking to understand how their offerings serve the needs of disruptor brands
Discussion Topics
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Economic and technological factors that gave rise to disruptor brands
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How direct brands differ from traditional, incumbent brands
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How direct brands leverage low-barrier-to-entry supply chains to fulfill demand and create relationships with consumers
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Strategies brands, publishers, and platforms can implement to foster mutually beneficial partnerships
Looking to train your team? Discounts available for groups of 10 or more.
Past Learners
Sales Director - Advertiser Sales
AARP - Digital Sales Rep
Ad Sales
Manager
Sr. Marketing Manager
Partner
Comcast Spotlight
Marketing Strategist
Senior Marketing Strategist
Account Manager
Executive Director, Sales Development, Womens Lifestyle Group, Hearst Magazines
VP Director of Sales
Head of Digital Commerce
Account Executive
Director of Operations
Agency Lead
Bdr
Bdr
Business Development Representative
Marketing Solutions Manager
Head of Sales, East
Principal
Business Development Manager
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(212) 380-4700
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(212) 609-3728