Training - Online

Introduction to Direct Brands

Strategies to Thrive in the Direct Brand Economy

$299 - IAB Members
$399 - Non-Members
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      Overview

      Direct-to-consumer brands (DTC) are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online class traces the economic, technological, and marketing trends that gave rise to DTC brands and explains how you and your organization can thrive in the direct brand economy.

      Access to the online course materials will be granted for one year.

      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.

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