Latest in Podcast Content to be Previewed Exclusively for Advertisers & Media Agencies on September 10 in NYC
NEW YORK, NY (August 12, 2015) — The Interactive Advertising Bureau (IAB) announced today that AdLarge, Midroll, NPR, Panoply, Podtrac, and WNYC have come on board to present at the first-ever “IAB Podcast Upfront Showcase.” This special one-day marketplace on September 10 will preview for advertisers and media buyers the latest in innovative podcast programming from these powerhouses in the digital audio arena. The event will be held at Jerome L. Greene Performance Space at 44 Charlton Street in Manhattan’s SoHo district.
A select audience of invited buy-side executives will get a sneak peak at new content developments from each presenting company in 20-minute segments that spotlight one of the fastest growing digital audio platforms available for brands to connect with consumers. The inaugural presenters are responsible for many of the world’s most popular podcasts, including “Associated Press News Digital-On-Demand,” “Comedy Bang Bang,” “Freakonomics Radio,” “Happier,” “Planet Money,” “Radiolab,” “RotoWire Fantasy Sports Podcasts,” “Serial,” “Slate’s Political Gabfest,” “TED Radio Hour,” “This American Life,” and “WTF with Marc Maron.”
“More and more advertisers are incorporating audio programming into their digital marketing strategies, given the growing popularity of podcasts and their highly-engaged audiences,” said Carl Kalapesi, Vice President, Industry Initiatives, IAB. “The individual and intimate listening experience enjoyed by podcast listeners provides a unique vehicle for brands to connect with consumers. IAB is excited to bring so many digital audio leaders together to discuss their upcoming programming and the wide array of advertising opportunities available through podcasts.”
To learn more about the event, please visit iab.com/events/podcastupfront/.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]
