New York, NY (September 19, 2003) – Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of twenty-five new companies to its membership roster. Of the new members, twelve are new general members and thirteen are new associate members. IAB member companies account for over seventy-five percent of the ad revenue generated via interactive advertising in the United States. Since January 2003, the IAB has added fifty-one new general members and forty-four new associate members.
New General Members include: Ah-ha.com, Fox News, Fox Sports.com, IDG, Kanoodle.com, Massive, Inc., Morningstar.com, New York Times Regional, Switchboard, Inc., Union-Tribune, US News and World Report and WorldNow. The general member category represents companies that are actively engaged in the sale of interactive advertising.
New Associate Members include: Digital Envoy, Dotomi, eValiant, Hitwise, IM Services Group, iNET Interactive, Klipmart, Planning Group International, Range Online Media, RedSheriff, Real Branding, Revenue Science, Inc. and Zedo, Inc. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies).
A growing membership means a stronger membership, and we’re excited to have these twenty-five new members add their experience and expertise to IAB committees and initiatives,” said Greg Stuart, President and CEO, IAB.
About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 75% of online advertising in the United States. IAB members include AOL, CNET Networks, DoubleClick, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 100 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information on the IAB please visit www.iab.net.