New York, NY (May 20, 2004) – Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of nineteen new companies to its membership roster. Of the new members, five are new general members and fourteen are new associate members. IAB member companies account for over eighty-five percent of the ad revenue generated via interactive advertising in the United States.
New General Members include: Casale Media, KnowledgeStorm, Rambler Media, TheStreet.com, VNU eMedia and X10 Wireless Technologies. The general member category represents companies that are actively engaged in the sale of interactive advertising.
New Associate Members include: BeyondROI, DNA Studio, Globix Corporation, Poindexter, PowerOne Media, Reprise Media, SendTec, Survey Sampling, Szabo Associates, Vibrant Media, Wahlstrom Interactive, WebSideStory and United Virtualities. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies.)
It’s gratifying to welcome so many new Associate members to the IAB, as these companies offer a unique vantage point on industry issues. This critical perspective enables us to make recommendations and move forward quickly for the benefit of all,” said Greg Stuart, President and CEO, IAB. “We look forward to putting our new membership muscle to work when we present to hundreds of advertisers and marketers during our second annual six-city Search and XMOS Road Show in June and July.”
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 85% of online advertising in the United States IAB members include AOL, CNET Networks, DoubleClick, Forbes, Google, Overture, MSN, The Walt Disney Internet Group, Yahoo! and over 150 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information on the IAB please visit www.iab.net.
Marla Nitke IAB