IAB Ukraine to Advance Digital Advertising Global Standards, Develop Local Research, Promote Professional Education & Establish Awards Program
NEW YORK, NY & KIEV, UKRAINE (February 22, 2018) —The Interactive Advertising Bureau (IAB) announced today the formation of IAB Ukraine. Yaroslava Antipina, who most recently served as Head of Digital Projects at Media Group Ukraine, has been named CEO of the new organization. IAB Ukraine will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Ukraine marketplace.
The mission of IAB Ukraine is to establish unique and transparent standards for digital advertising, to educate and develop the local market, and to test and implement new innovations. Among IAB Ukraine founding members are Google Ukraine, leading sales house and advertising network Admixer, representative offices of the market research company Kantar TNS, media investment group GroupM and advertising agency Publicis One, network of online trading platforms OLX Group, media holding Media Group Ukraine, and popular Ukrainian news website obozrevatel.com. The organization will tackle an ambitious agenda by beginning planning on research, education, standards implementation and auditing, platform certification, and awards to recognize innovative advertising campaigns and solutions.
“Ukraine has witnessed unprecedented growth in its digital advertising marketplace in recent years,” said Dave Grimaldi, Executive Vice President, Public Policy, IAB. “With the formation of IAB Ukraine, this industry now has a central convening point to enhance collaboration across the industry. We look forward to working with IAB Ukraine and promoting the continued growth in digital advertising globally.”
“Implementing strong global standards from IAB will be critical in order to drive further momentum for the Ukrainian advertising market,” Yaroslava Antipina, CEO, IAB Ukraine. “In addition, access to successful strategies on other markets, international researches, case studies, and the IAB global network will be important contributions to the regional marketplace.”
There are IABs in Africa, Asia, Australia, Europe, North America, and South America. With the addition of IAB Ukraine, there are 45 national IABs and one regional IAB, IAB Europe. Each organization is independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to advance the interests of the digital industry.
For more information about the IAB Global Network, please visit iab.com/global.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]
IAB Ukraine Media Contact
Yaroslava Antipina
+380 96 212 57 98
www.linkedin.com/in/yaroslavaantipina
[email protected]
