As Global Head of Video Sales, Marta Martinez oversees all sales and strategy efforts for AOL’s video offering and is tasked with the development of full service video solutions to meet advertiser and agency content and distribution needs online.
Marta joined AOL in February 2013 as Head of Sales Strategy and Operations, leading AOL’s specialist sales teams in development and packaging of global advertising solutions and guiding the development of sales force effectiveness initiatives.
Prior to joining AOL, Martinez served dual roles as Senior Vice President Business Development & Operations and Chief Marketing Officer at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Prior to that, she was SVP, Global Corporate Development at Havas Digital where she led the group’s executive and operational management in identifying and executing strategic development opportunities.
Marta earned her MBA from the Stern School of Business at New York University and an MS in Business Administration from ESADE in Barcelona. She and her husband live in White Plains, NY with their two children. She is a passionate advocate for women and in particular women in tech. In addition to her love of world travel, Marta likes to ski, bike and do yoga – although presumably not at the same time.
1. Why is AOL a member of IAB’s Mobile Marketing Center of Excellence?
http://bcove.me/f5vmismn2. Why did you personally get involved with mobile?
http://bcove.me/6x4m6iqy3. What is AOL doing to help marketers understand and take advantage of cross-screen advertising opportunities?
http://bcove.me/6sbyq4jv4. What are the two or three things that IAB should prioritize to continue the growth of mobile in 2015?
http://bcove.me/j1m1wxpv
IAB Mobile Center’s Member Spotlight
IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day. We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.