I’m excited to announce that the Programmatic Council has added to its leadership team with the recent appointment of Jason Fairchild, Co-founder and CRO of OpenX, as a 2016 co-chair. Jason joins our current co-chairs, Bob Arnold from Google and Jason White from CBS Interactive.
Now comprised of over 1000 people from 400+ leading ad technology, agency and publisher companies, the IAB Programmatic Council is dedicated to identifying key business problems within the programmatic community and developing solutions that ultimately improve and facilitate the working of the programmatic ecosystem. It is one of the IAB’s largest and most active councils.
Jason will play a key role in helping us manage a packed 2016 agenda, and will bring important perspective and functional expertise as we navigate subjects like education/certification gaps, the implications of seismic tech mergers, emerging supply sources, new publisher monetization strategies, and accelerating adoption of verification and advanced attribution platforms.
Jason’s full bio can be seen here.
