Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Mobile shoppable video ads are interactive ads designed to connect consumers with products, services, or merchants within the ad itself. They can provide product learning and exploration, links to additional information and in some cases may enable click-to-buy capabilities within the ad. In this IAB study, “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” … Continued
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  • Mobile shoppable video ads are interactive ads designed to connect consumers with products, services, or merchants within the ad itself. They can provide product learning and exploration, links to additional information and in some cases may enable click-to-buy capabilities within the ad. In this IAB study, “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” … Continued
    Read More  
  • Brand Disruption
    Brand Disruption
    Mobile shoppable video ads are interactive ads designed to connect consumers with products, services, or merchants within the ad itself. They can provide product learning and exploration, links to additional information and in some cases may enable click-to-buy capabilities within the ad. In this IAB study, “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” … Continued
    Read More
  • Consumers
    Consumers
    Mobile shoppable video ads are interactive ads designed to connect consumers with products, services, or merchants within the ad itself. They can provide product learning and exploration, links to additional information and in some cases may enable click-to-buy capabilities within the ad. In this IAB study, “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” … Continued
    Read More

Recent Updates

Updates from the Experience Center

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