IAB Experience Center

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

Future-proofing and how to reach the audiences of tomorrow
Innovation-focused buy and sell-side conversations
Big picture discussions about the implications of technological and consumer shifts for the digital media industry

Our Initiatives

Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers … Continued

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Media consumption patterns are in flux. IAB’s goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.

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Brand Disruption

Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers … Continued

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Consumers

Experience Center

Our Mission

Mission

Our Work

Who We Are

Who We Are

Our Initiatives

Our Initiatives

Recent Updates

Updates from the Experience Center