Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Today's Native Ad Types and Criteria for How to Evaluate IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group … Continued
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  • Today's Native Ad Types and Criteria for How to Evaluate IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group … Continued
    Read More  
  • Brand Disruption
    Brand Disruption
    Today's Native Ad Types and Criteria for How to Evaluate IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group … Continued
    Read More
  • Consumers
    Consumers
    Today's Native Ad Types and Criteria for How to Evaluate IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group … Continued
    Read More

Recent Updates

Updates from the Experience Center

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