IAB MEMBERSHIP CATEGORIES AND DUES
IAB Membership
IAB Membership
All companies involved in digital advertising are invited to join and share in the benefits of IAB Membership. Membership is held at the company level and benefits cascade down to individuals, including the ability to participate in industry-facing Committees, Councils, and Working Groups. Membership dues are based on factors appropriate to the type of member, and all membership terms are based on for the calendar year and may not be negotiated or bartered. Dues for members who join mid-year are prorated.
Membership Categories
Membership Categories
IAB has two primary membership categories, and within the General Membership category there are unique ways to calculate dues (see links below).
General Members
General Members are corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale, delivery, or optimization of digital advertising or marketing programs. Examples include publishers, technology companies, platforms, marketers, media buying agencies, creative agencies, measurement and analytics providers, data companies, brands, and more.
Associate Members
Associate Members are companies that support the sale of digital advertising or marketing programs but do not qualify as General Members. Examples include media and marketing consulting firms, research firms, law firms, and more. Associate members may not vote in the IAB Board of Directors elections and are not automatically granted membership in the IAB Tech Lab, a benefit afforded to General Members headquartered in the US.
Rate Cards
Rate Cards
Depending on the type of business your company is, there is a rate card that applies:
If you are unsure of which rate card applies to you, please email [email protected]
Consideration for Extraordinary Events
Consideration for Extraordinary Events
In the event two members both paying $550,000 or more in membership dues merge, a 50% discount will be applied to one company’s dues.
For mergers where at least one member company pays less than $550,000 in dues, membership dues will be combined to set a new base.
If an acquired company or division was not a part of the member company two years previously, its own digital revenues from two years prior count towards any dues calculation as that company/division gets IAB benefits today.
If a company or division has been divested but was still a part of the member company two years previously, its digital revenues from two years prior are removed from the total for any dues calculation.
IAB reserves the right to reassess dues and adjust where appropriate in case of extraordinary events or any significant news affecting IAB members or the industry.
For questions related to IAB Membership, please email [email protected].