Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
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  • Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
    Read More  
  • Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
    Read More  
  • Audio
    Audio
    Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
    Read More
  • Brand Safety
    Brand Safety
    Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
    Read More
  • Digital Video
    Digital Video
    Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued
    Read More

Recent Updates

Updates from the Media Center

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