Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
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  • The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
    Read More  
  • The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
    Read More  
  • Audio
    Audio
    The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
    Read More
  • Brand Safety
    Brand Safety
    The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
    Read More
  • Digital Video
    Digital Video
    The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain.  IAB responded to this … Continued
    Read More

Recent Updates

Updates from the Media Center

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