Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
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  • The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
    Read More  
  • The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
    Read More  
  • Audio
    Audio
    The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
    Read More
  • Brand Safety
    Brand Safety
    The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
    Read More
  • Digital Video
    Digital Video
    The fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), has found that Podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter (+37% YoY), Podcast advertising revenues climbed to $842 million in 2020, … Continued
    Read More

Recent Updates

Updates from the Media Center

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