$299 - IAB Members
$399 - Non-Members
Discussion Topics
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Retail media and its role in a larger marketing strategy, and the benefits and challenges of retail media
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Onsite, offsite, and in-store advertising tactics, and their impact on omnichannel sales and attribution
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Effective retail media planning, buying, and negotiation strategies
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Audience strategy and the creative process for retail media campaigns
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Optimization, measurement, and the impact of closed-loop attribution on reporting in retail media
Who Should Register
- Intermediate-level media buyers and planners
- Retail Media sellers looking to have more informed conversations with buyers
- Brands marketers looking to capitalize on the power of retail media and retail media networks
