Introduction to Direct Brands

Training - Online

Strategies to Thrive in the Direct Brand Economy

$299 - IAB Members

$399 - Non-Members

Overview

Direct-to-consumer brands (DTC) are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online class traces the economic, technological, and marketing trends that gave rise to DTC brands and explains how you and your organization can thrive in the direct brand economy.

Access to the online course materials will be granted for one year.

Past Learners

Discussion Topics

Economic and technological factors that gave rise to disruptor brands
How direct brands differ from traditional, incumbent brands
How direct brands leverage low-barrier-to-entry supply chains to fulfill demand and create relationships with consumers
Strategies brands, publishers, and platforms can implement to foster mutually beneficial partnerships

Who Should Register

Incumbent brand marketers looking to better understand the strategies deployed by DTC brands
Advertising and marketing technology providers trying to better serve evolving brand needs
Agency representatives building advertising plans that meet the goals of all clients
Media sellers looking to understand how their offerings serve the needs of disruptor brands

Introduction to Direct Brands

Overview

Past Learners

Economic and technological factors that gave rise to disruptor brands

How direct brands differ from traditional, incumbent brands

How direct brands leverage low-barrier-to-entry supply chains to fulfill demand and create relationships with consumers

Strategies brands, publishers, and platforms can implement to foster mutually beneficial partnerships

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