Now in its 29th year, this highly anticipated report is considered the industry benchmark for U.S. advertising revenue across digital media platforms and publishers. It includes actionable insights throughout all digital platforms, from video and audio to social media, commerce media, and more.
Key takeaways from 2024:
- Total Revenue: $258.6B in 2024, a 14.9% YoY increase
- Top Growth Drivers: Digital video, retail media networks, search, and social
- Mid-Tier Momentum: Mid-sized publishers gained the most market share
- Commerce Media Surge: Retail media networks grew 23% to $53.7B
