Artificial Intelligence has supercharged the digital advertising industry’s ability to generate content that is personal, relevant, and timely. With greater processing power, these AI systems can analyze far more data than those beholden to traditional computing power. Like all great leaps in technology, the myriad advantages present key privacy and data governance considerations that must be addressed by the industry. This panel will explore AI data governance as it relates to the following topics:
- Concerns around algorithmic origin and training data transparency
- The importance of conducting an outcome audit with generative AI products
- Issues around unauthorized use of personal information, such as with the use of distributed data mesh sets
- The impact of generative AI on privacy choice management and just-in-time consent
