As data deprecation has come to fruition in the marketing ecosystem, the implications have become clear: less effective targeting and measurement of anonymous users across the open web. While publishers push users to authenticate and marketers use other identifiers to help fill in the gap, new solutions are needed to improve engagement of people who browse anonymously.
Join Gareth Davies, SVP of Product at TransUnion, and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB, as they discuss how artificial intelligence (AI) could revolutionize privacy-first marketing to anonymous consumers. New tools such as privacy sandboxes and advanced contextual targeting have been proposed as solutions to the challenge of marketing to people without their personal data. However, they have not yet gained widespread adoption nor proven to be effective. Is AI the key to unlocking both privacy-first and highly effective marketing? Find out here!