The demand for personalized CTV and OTT inventory has exploded, and it’s only going to become a bigger part of advertisers’ marketing strategies. But personalized inventory typically means the use of personal information (e.g., device IDs, household IDs, authenticated users), regardless of your company’s role in this burgeoning ecosystem.
And that means complying with your privacy obligations under the California Consumer Privacy Act (CCPA) or the upcoming California Privacy Rights Act (CPRA)?
The CCPA (and CPRA) impose difficult regulatory hurdles for use of data in various CTV/OTT operations, such as creating segments, analyzing viewership data, measurement/attribution, etc. Tune in to find out how to start driving inventory demand up, while keeping regulatory risk down.