The industry has been eagerly awaiting retail media standards – a set of agreed-upon rules and guidelines that govern the creation, delivery, and measurement of retail media. These standards help to ensure that retail media campaigns are executed consistently and accurately, and that the results of these campaigns can be reliably measured.
Creating consensus around retail media standards is important because it allows for the efficient and effective exchange of data between retailers and brands. This, in turn, can lead to better targeting, more effective campaigns, and improved ROI. Hear from our panel working to build industry wide standards.