With growing interest in id solutions and id resolution services as one of the solutions for post cookie advertising, we have multiple offerings of both the solutions in the market. Interoperability in such an environment provides scalability, consistency, and ease of operation for publishers and advertisers. In this session we will try to understand what interoperability between id solutions means and how does it work. Are there any gaps that need to be filled to make it work? Join the experts operating ID based solutions to get a better understanding of the opportunities and challenges for interoperability between ID solutions.
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