A few years ago, A+E was the first to offer outcome based guarantees, forever changing the media landscape. As the company continues to evolve and innovate, A+E recently set out on an even deeper quest — to prove that viewers exposed to brand messages within premium, original content, engage with those brands through to the point of purchase. In this presentation, A+E’s Roseann Montenes, Head of Audience Innovation, Currency & Solutions, will share the results of that endeavor and how A+E’s first-to-market, audience-based innovations, InterAction and PerforMAX, accomplish moving audiences from attention to action.