From character customization to cosplay and content creation, video games have taken on an important role in helping players define and express their identity – nearly two thirds of gamers claim it’s easier to be themselves with a controller in their hands. We’ll preview Inside Gaming 2024, which studies the growing significance of gaming as a canvas for self-expression and authenticity and explores how brands can tap into this consumer motivation to help gamers bring the best version of themselves into the real world.