Retail media networks, the industry’s shiny object du jour, have been a boon for retail companies pressed to diversify revenue. But for brands, the result is a crowded landscape that’s difficult to navigate. While RMNs can help close the loop on attribution and potentially replace some of the data signals being lost by cookie deprecation, there can also be a high barrier for entry when it comes to cost and complexity.
In this open Town Hall session retail media leaders take the stage for a candid conversation about the current and future state of the space. What differentiates each RMN? How can marketers test, evaluate ROI, and optimize their investments? And ultimately, how does the rapid expansion of retail media networks redound to the benefit of brands?
Speakers:
- Elizabeth Donovan, Global Head of Ad Revenue, Marriott International
- Lex Josephs, Vice President, GM Sam’s Club MAP [Member Access Platform], Sam’s Club
- Luke Kigel, Vice President, Walgreens Media and Head of Walgreens Advertising Group, Walgreens
- Melanie Zimmermann, Vice President, Macy’s Media Network
Moderated by David Cohen, Chief Executive Officer, IAB