Rik van der Kooi is the Corporate Vice President of Microsoft Advertising. In this capacity, he leads the company’s global advertising business and its sales, marketing, support and partnership organization, which is focused on delivering advertising and monetization solutions for marketers. Rik also plays a key leadership role in an evolved strategy across Microsoft’s search, advertising, news and browser businesses, holding accountability for growth and development as well as expansion of offerings for enterprise and consumer customers.

Under Rik’s leadership, the Microsoft Advertising business has grown to over $9B in revenue and the team has successfully formed numerous industry partnerships with Verizon, Yahoo!, AppNexus, AOL and others. He is a prior Chairman and current board member of the Interactive Advertising Bureau (IAB). He is an executive sponsor of the Blacks at Microsoft (BAM) employee resource group and considers himself an ally to all marginalized populations.

Prior to his current role as CVP, Rik served as the Chief Operating Officer and Chief Financial Officer of the Online Services Division at Microsoft. Before that, he held the roles of Chief Financial Officer of Windows; General Manager of Finance and Administration for the Sales, Marketing and Services Group in EMEA, based in Paris; and Finance Director for the Benelux countries. Prior to joining Microsoft in 1999, Rik was Chief Financial Officer for IBC Vehicles, Ltd., a subsidiary of General Motors Corp. in the United Kingdom.

Rik earned his Master of Business Administration from Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona and his Bachelor of Business Administration from Nyenrode Business University in the Netherlands.

Rik is married with three kids and enjoys playing music and soccer in his spare time.