Artificial Intelligence

Join IAB and the American Marketing Association for a panel discussion bringing together top industry leaders to explore the rise of agentic AI and the accelerating shift toward AI-mediated browsing, shopping, and decision-making.

Want to get in trouble with your AI advertising content? Then skip this workshop.

AI-created voices, soundalikes, synthetic performers, deceased-person voice recreation, and AI-powered personalization are forcing teams to make fast decisions befor...

As consumers increasingly turn to ChatGPT, Google Gemini, Microsoft Copilot, and other AI systems for product recommendations, traditional attribution signals like impressions, clicks, and referral IDs can become harder to track or misclassify.