Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Jul 14-15
2025
Conference - Glen Cove, New York
The IAB Video Leadership Summit brings together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This year’s “Driving to Outcomes” theme will explore shifting from traditional m...
Jul 15-16
2025
Conference - Glen Cove, New York
The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, A...
Conference - New York City
Save the Date | September 9, 2025 | New York City
IAB’s third annual Connected Commerce Summit: Retail Reimagined brings together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic ...
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