Mission Test

Mission Test

Interactive Advertising Bureau (IAB) advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. Through the Public Policy Office located in Washington, D.C., IAB works to raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.

Our Work

  • AI: Enable advertisers to create more personalized experiences that are targeted to the right audience.
  • AI: Enable advertisers to create more personalized experiences that are targeted to the right audience.

Featured

Key Issues

Key Issues


AI: Enable advertisers to create more personalized experiences that are targeted to the right audience.

Competition: Fostering policies and standards designed to further competition in the industry.

Consumer Protection:Providing transparency around products and services offered, so
consumers are better protected from illegal or harmful activity online as they are in real life.

Content Moderation: Detailing moderation policies which provide optimal user experience and maximize advertiser participation.

Cross Border Data Flows: Clarifying rules that promote the efficient and secure exchange of information.

Privacy: Responsible data collection and use online provides tremendous benefits to consumers, the economy, and society, ensuring our nation’s competitive position globally.

Taxes:Imposing taxes on digital advertising significantly raises advertising costs for businesses with limited budgets, which would be detrimental to small business growth.

Trade: Supporting policies that foster trust, commerce, privacy, and the ability to continue to provide services to consumers internationally.

Interested in Participating?


Public Policy Council Member Companies

Updates from the Public Policy