Nick Pirog is the Director of Measurement Strategy & Analytics at Roundel, Target’s media network. In his role, he partners closely with sales and product teams as well as Roundel’s advertisers to deliver innovative measurement solutions based on Target’s unique guest data. Prior to joining Roundel, he spent time at Google and BBDO. He is based in Atlanta, GA.

Amber Roberts is a Partnership Director at Threefold, where she leads a team working with retailers on their retail media strategy. Amber joined Threefold in 2023. As a seasoned retail veteran, Amber has spent two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams. Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.

Alfred Wang joined Pacvue from December 2023 as Director of Data and Product Solutions, leading the data intelligence and AI initiatives.
Prior to Pacvue, Alfred has been working at Block, Meta and eBay, leading data product and solutions as well as data science teams. He has worked on various areas. To name a few: advertising, social media integrity, CRM, seller and buyer experience, product and user growth. The latest product from Alfred is Pacvue’s newly launched, ML-based incrementality console.

Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.