Connected Commerce Webinar – Data Collaboration & Incrementality
Oct 31, 2024 / 12:30 - 4:00 PM EST
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During this webinar, attendees explored how retailers, brands, and agencies partnered to leverage sophisticated attribution methodologies and closed-loop measurement. They delved into best practices for measuring incrementality, MMM, and MTA, gaining a comprehensive understanding of omnichannel strategies’ full impact. Additionally, they learned to develop effective data collaboration partnerships that enhanced decision-making and drove business outcomes.
Nick Pirog is the Director of Measurement Strategy & Analytics at Roundel, Target’s media network. In his role, he partners closely with sales and product teams as well as Roundel’s advertisers to deliver innovative measurement solutions based on Target’s unique guest data. Prior to joining Roundel, he spent time at Google and BBDO. He is based in Atlanta, GA.
Amber Roberts is a Partnership Director at Threefold, where she leads a team working with retailers on their retail media strategy. Amber joined Threefold in 2023. As a seasoned retail veteran, Amber has spent two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams. Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.
Alfred Wang joined Pacvue from December 2023 as Director of Data and Product Solutions, leading the data intelligence and AI initiatives.
Prior to Pacvue, Alfred has been working at Block, Meta and eBay, leading data product and solutions as well as data science teams. He has worked on various areas. To name a few: advertising, social media integrity, CRM, seller and buyer experience, product and user growth. The latest product from Alfred is Pacvue’s newly launched, ML-based incrementality console.