A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Helping premier marketers grow their businesses using quality and scalable data for cross-channel marketing is my expertise. I started in 1994 with direct mail data, now offering email, digital, mobile, gaming, audio, DOOH, creating targeted audiences with privacy-compliant and accurate data. Clients include premier marketers in the financial, health, publishing, technology industries and more. As president of LBDigital since 2005, our mission is to help marketers improve their return on ad spend by increasing the accuracy and relevancy of the data they use in their campaigns.