Leveraging First Party Data: Turning Data Scavengers into Data Harvesters
Dec 7, 2022 / 2:00 - 2:30 PM EST
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Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at FullThrottle for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Amol Waishampayan is the Chief Product Officer at FullThrottle and has been responsible since its inception for leading the company’s vision, technology, platform strategy, product roadmap, data science, and engineering. A lifelong entrepreneur, Amol’s previous experiences include a successful exit with his first start up and more than a decade on the advertising agency and client side working with global brands.
Amol is driven in the relentless pursuit of better first party data-powered advertising technology and is a recognized industry thought leader. He is also a blockchain enthusiast focused on the expanding web3 space and is a champion of the freedom to build open software development methodologies.
Amol holds a Bachelors of Science in Business & Technology from Stevens Institute of Technology.