In this episode, IAB Pulse Host Angelina Eng and RTB House’s Chief Commercial Officer Michael Lamb will discuss Google’s most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Michael Lamb is the Chief Commercial Officer at RTB House, and thrilled to be back in AdTech. Previously a co-founder at [X+1], President of MediaMath, and Partner at McKinsey, he was most recently GM, Consumer and VP, Performance Marketing at PayPal.
