Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 31-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of award-winning Prohaska Consulting, Matt, with a global team of 100, works with C-level executives and their team to improve strategic and operational effectiveness.

Matt has been a leader in digital media since its inception, creating the online media practice at BBDO (Omnicom) in 1994 and later opening CNET’s New York sales office. Prior to launching his firm Matt was Programmatic Advertising Director for The New York Times.

Katie Secret brings a decade of experience in the tech sector to her role as Corporate Vice President of Global Marketing at Outbrain. She comes from a product-driven background, bringing strategic go-to-market expertise to her oversight of Outbrain corporate positioning, external strategy, and global activations in this role.

Her past experience includes managing product marketing functions in both the ad-tech and SaaS sectors, focusing on building cohesive commercialization and positioning strategies that catalyze revenue growth.