Paris Hilton: How I Built a Billion-Dollar DTC Brand
Nov 9, 2020 / 12:10 PM EST
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Rather than serving as hired guns to endorse products, celebrities are skipping the middleman and actually launching their own brands and product lines. Paris Hilton is at the sharpest edge of this new trend, extending her personal brand into an empire of exciting ventures. A fireside chat will explore how Paris went from socialite to the CEO of a multi-billion-dollar global business featuring 19 product lines and earning over $4 billion in revenue.
Paris Hilton is one of today’s most recognizable figures, known around the world as a businesswoman and entrepreneur. In 2006, she created Paris Hilton Entertainment, a multi-billion-dollar company consisting of 45 branded stores throughout the Middle East and Asia selling handbags and other consumer products. As a DJ, designer, recording artist, host, actress, model and author, Hilton has built a global empire, and continues to expand her brand. Since 2004, Paris has released 27 fragrances, with her perfume collection selling 19 products that have done over $4 Billion in sales in the last decade. In 2011, Variety declared Paris Hilton as a “Billion Dollar Entrepreneur” in recognition of her successful business and global brand.
This year, Hilton was a keynote speaker at the Upfront Summit 2020, and recently spoke about women and entrepreneurship and well-being in the digital era, at the Milken Institute’s Middle East and Africa summit. Hilton can next be seen in the YouTube Originals documentary on her life “This Is Paris.” Lauded as “powerful,” the documentary was viewed over 2 million people globally in the first 48 hours of its release, as audiences respond to the authenticity of the “real” Paris Hilton.
Philanthropy is an important part of Hilton’s life and she regularly makes time for special visits to the Children’s Hospital in LA, as well as various orphanages and hospitals overseas. Over the years, she has been passionately involved with numerous philanthropic organizations, including Starlight Children’s Foundation, American Humane Association, the Nancy Davis Foundation and the Race to Erase MS, and most recently The Sasha Project LA, among others.
Carter Reum is a Partner and Co-Founder of M13, a full-service venture engine with offices in Los Angeles, New York and San Francisco. Founded with his brother Courtney, M13 executes a “founders first” focus to build and scale leading consumer technology companies.
In 2007, following careers at Goldman Sachs, Carter and Courtney established VEEV Spirits with the goal of creating “a better way to drink.” An early leader in sustainability and wellness, VEEV Spirits became one of the fastest-growing independent brands in the country.
While growing VEEV, Carter and Courtney supported other entrepreneurs by investing and serving as advisors and board members. Their experience as operators and investors inspired M13’s holdco model consisting of a $200M consumer tech fund, active support of its founding teams and a launchpad brand studio that incubates ideas into sustainable companies with partners such as P&G Ventures. With more than 80 direct investments and 16 exits, M13’s prior investments total over $137B in enterprise value and includes Lyft, Pinterest, Ring, Daily Harvest, FabFitFun, Rothy’s and more.
In 2017, Carter and Courtney were appointed the first ever Executives in Residence for the City of Los Angeles, created in an effort to merge the arts and entertainment industries with traditional consumer product industries. As part of the initiative, Los Angeles Mayor Eric Garcetti hand-selected Carter to work on the City’s branding initiatives and partner engagements. Carter is a member of the LACMA Board of Trustees and serves on the digital advisory of The Metropolitan Museum of Art.
Carter holds a B.A. with distinction from Columbia University and is an alumnus of Harvard Business School. Carter and his brother are the authors of the national bestseller Shortcut Your Startup (Simon & Schuster) that shares business insights to empower the next generation of entrepreneurs.