In this installment of the State of Data webinar series, we examined how AI is reshaping data and measurement practices across the advertising industry, drawing on insights from the latest State of Data report. This educational session covered how AI delivers effective results in a privacy-first world and participants learned strategies for balancing automation with human oversight, while discovering practical steps to confidently integrate AI-driven tools into their measurement frameworks for better performance and compliance.
Highlights included:
• How AI enhances measurement using first-party and ad tech platform data.
• Understanding the balance between probabilistic and deterministic models in AI applications.
• Ensuring reliable insights from AI-driven data across different channels.
• Striking the right balance between automation and human oversight.
• Actionable steps for integrating AI tools while maintaining data accuracy and privacy compliance.
• Real-world strategies for leveraging AI in data and measurement within today’s privacy-driven landscape.
Tina Bhardwaj is the Head of Analytics overseeing Google’s insights, measurement & data strategy for the Consumer Goods vertical. Prior to that, she led strategy & operations for a variety of business areas at Google focusing on driving business growth through data driven strategy & execution. Previously, she led analytics & operations for Distillery, a New York based startup focused on social targeting for display ads.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
As Senior Vice President of AOL Advertising, Marta leads the advertising sales organization in simplifying marketing for AOLs clients by bringing together programmatic advertising and premium video-first content experiences. Previously, Marta served as Global Head of Video Sales, where she oversaw all sales and strategy efforts for AOL’s video offerings.
Before joining the AOL team, Martinez served dual roles as SVP of Business Development & Operations and CMO at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Previously, she served as SVP, Global Corporate Development at Havas Digital where she led the group’s executive and operational management in identifying and executing strategic development opportunities. Marta is an industry veteran of fifteen years, holding leadership and consulting roles all across the advertising world.
Marta earned her MBA from the Stern School of Business at New York University and an MS in Business Administration from ESADE in Barcelona. She and her husband live in White Plains, NY with their two children. She is a passionate advocate for women and in particular women in tech. In addition to her love of world travel, Marta likes to ski, bike and do yoga although presumably not at the same time.
Alec Stokes is an Ads Privacy Specialist on the America’s Go-to-Market team at Google. For the past three years, he has been at the forefront of Google’s efforts to educate and prepare clients for a cookie-less future. In his role, he works closely with clients to help them understand the latest tech and regulatory changes in the Ads Privacy landscape. He is also a passionate advocate for privacy-preserving advertising, and regularly speaks at industry events evangelizing Google’s approach to privacy.
Before joining Google, Alec had over a decade of experience in Ad Operations at large tech companies, including SoFi, Reddit, and Twitter. Alec is a San Francisco native and currently resides in the Bay Area with his wife. In his downtime, he enjoys hiking in the beautiful California weather and is currently learning to play golf (albeit with some difficulty).
