The Great Measurement Debate
Feb 8, 2022 / 9:30 - 10:00 AM EST
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The evolution of measurement and currency to keep up with changes in media consumption have been vexing for a very long time. What role do/should panels play in the current landscape? Is there one currency to rule them all or can multiple views of “the truth” exist? How can we get to true cross-channel measurement? These topics are some of the most hotly contested areas in our business today. Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here. Hear what they have to say about the current state of the market and the near term evolution.
David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.
David Kenny was appointed Chief Executive Officer at Nielsen in November 2018.
Kenny has spent his career in Data Science and Artificial Intelligence, especially focused on the retail, marketing, and media industries. He has a deep and holistic understanding of media and advertisers and how best to serve them and has been a long time Nielsen customer and partner. Kenny has a proven track record of implementing growth strategies, overseeing strategic transactions and creating value for stakeholders.
Most recently, Kenny served as Senior Vice President of Cognitive Solutions at IBM. There, he oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise customers across a large number of verticals, including healthcare, financial services, retail, and media. Prior to that, Kenny was Chairman and Chief Executive of The Weather Company, which was subsequently acquired by IBM.
He previously served as President of Akamai, a cloud platform technology company and Managing Partner of VivaKi, a media company. Earlier, he was co-founder and Chief Executive Officer of Digitas, Inc., where he oversaw significant value creation and ultimately the sale of the company to Publicis.
Currently, David serves on the Board of Directors for Best Buy and Teach for America, Throughout his career, Kenny has been an advocate of diversity as a fundamental component of an organization’s culture.
David received his bachelor’s degree in industrial administration from the GM Institute (now Kettering University) and holds a Masters of Business Administration from Harvard Business School.
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Chief Executive Officer and Executive Vice Chairman for Comscore, Mr. Livek’s passion for the media,
marketing and entertainment industries spurs him to be a driving force for innovation in consumer and
audience measurement. Since joining Comscore in 2016, Mr. Livek has also served as the company’s
Executive Vice Chairman & President.
Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, where
he spearheaded the next generation of products to precisely measure movies and TV everywhere. Mr.
Livek previously served as Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons
Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice
President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was
later integrated into Scarborough Research, where he served as President and CEO.
Mr. Livek draws upon his industry experience and audience measurement expertise as a member of the
Board of Trustees for the Advertising Research Foundation, and as a frequent speaker at advertising
industry events. When he’s not working towards the advancement of Comscore’s initiatives, Mr. Livek
loves riding his road bicycle on the weekends. His idea of a great vacation is a scenic, weeklong bike trip
As Founder & CEO, Ross McCray manifests the company’s mission by ensuring VideoAmp always maintains a performance-oriented culture that runs at higher velocities, with higher standards than most. He relentlessly looks for and exploits every opportunity possible to remove slack in the system by expecting higher quality outcomes, stepping up the pace and growing people out of their comfort zone.