A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Phil Schraeder is an executive and recognized thought leader in digital advertising and contextual technologies…who loves fashion and EDM music. As Chief Executive Officer of GumGum, the leading contextual intelligence company, Phil Schraeder believes that we don’t need to know who people are in order to deliver relevant, engaging and effective digital advertising. As the CEO, he is responsible for GumGum’s success in leading the industry in privacy-first, contextual intelligence technologies based on a consumer’s mindset, and not their personal data. Phil is passionate about making advertising experiences better for consumers by ushering the industry into mindset-first, privacy-forward solutions in an exciting and fast-moving digital ecosystem.

Schraeder, who joined GumGum in 2011, served previously as the company’s President, Chief Operating Officer, and Chief Financial Officer. In those roles, he developed the management, revenue, planning, accounting, controls and human resources infrastructures that supported the company’s rapid expansion and growth. Prior to joining GumGum, Schraeder wore a variety of finance and accounting-based hats at companies like Verifi, RealD, New Regency Entertainment, and KPMG.

Phil regularly contributes to outlets like Advertising Week, Entrepreneur, and AdExchanger, and frequently speaks at engagements and industry events such as Cannes, AdExchanger Industry Preview, the IAB and the 4A’s. In 2022, Phil was a finalist for the Ernst & Young Entrepreneur of the Year, Greater LA program and in 2024 was named to Campaign US’s 40 Over 40.

Schraeder is a fierce advocate for LGBTQIA+ equality and lives by the mantra, “Don’t spend time with anyone or anywhere you can’t be your authentic self.”

Rob Hall has spent many years in the advertising industry and saw an opportunity to bring the art and science of effective brand building together and founded Playground xyz in Sydney in 2015. 7 years later the business has 135 employees, offices all around the world and is the leader in attention based advertising solutions.

Playgrounds technology helps advertisers and publishers measure and maximise attention on their campaigns. The company was acquired by GumGum in December 2020 where Rob now serves as the CEO of Playground xyz and the Global President of Attention at GumGum.

Rob is passionate about consumer behaviour and psychology, advertising technology and, of course, the quest to earn precious attention for brands.