Video Leadership Summit 2023 Recap Webinar
Sep 27, 2023 / 3:00 - 4:00 PM EST
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Webinar summarizing the top-takeaways from our mid-summer Video Leadership Summit. By way of history – Video Leadership Summit (VLS) is IAB’s “roll up the sleeves” gathering of thought leaders across the video and CTV ecosystem. It was an action and insight-packed event and we share some takeaways with help from folks who were there (see below).
Dan is Chief Technology Officer of Extreme Reach. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.
As the global SVP of global buyer demand, Evan Krauss manages Index Exchange’s agency and brand relationships. He leads a highly driven team, partnering with marketers to help find the audiences and supply they need while navigating programmatic supply relationships.
Before joining Index Exchange, Evan spent 21 years helping develop products and business strategies for pioneering groups across the digital media space, including AOL, Yahoo!, and Shazam. More recently, he helped build programmatic operations for mobile, video, and native advertising companies. Evan is an entrepreneur at his core, having developed teams and products for businesses at all sizes and stages, from startups to Fortune 500 companies.
Laura Martin received her BA from Stanford and her MBA from Harvard Business School, and she holds a Chartered Financial Analyst (CFA) and a Chartered Market Technician (CMT) designation. Martin began her career at Drexel Burnham Lambert in media investment banking, followed by Capital Research & Management, where she advised $100 billion and managed a $500 million portfolio of media stocks. She moved to Credit Suisse First Boston in 1994 as the senior media analyst, where she was nationally ranked by Institutional Investor in 1999, 2000 and 2001. In 2002, Martin moved to Paris to become EVP of Financial Strategy and Investor Relations for Vivendi Universal. In 2004, she founded Media Metrics, LLC publishing equity research on the largest entertainment, cable and Internet stocks in the U.S., where she was nationally ranked as “Best of the Independent Research Boutiques” by Institutional Investor for many years. In 2009, Martin moved to Needham & Company, LLC, where she publishes research on the largest Internet and Entertainment companies.
Aaron Sobol leads media investment at Unilever and has a wealth of investment and partnership experience across all channels. Aaron’s 16+ years in media spans a range of categories and marketers, from Coke and Microsoft to Fiat Chrysler.
As Senior Vice President of Global Digital Ad Operations, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramounts digital executions and ensuring the best possible user experience. Jarred works close with sales and distribution leadership to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive, ViacomCBS, and Paramount.
Pam is a 30+ year veteran of the media and marketing industry who is a proven media strategist across digital, programmatic, and traditional platforms. Known for innovative approaches to media and marketing challenges that turn the complex media eco system into understandable ideas for both the C-Suite and day-to-day tacticians. Pam sees the world as a white board – empty, boundless space to create, transform and innovate for growth; to re-imagine how media and marketing can work to grow brands and build companies. Pam believes winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower, and trust.
Pam spent her first 25 years on the agency side at Publicis Media leading clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In addition to client leadership Pam built new practices for the agency including Advanced TV and Experience Design. To broaden her experience, Pam also spent 3 years leading Media for Starcom Mediavest Group in Russia when that market first opened to media in the mid-1990s. This taught Pam that anything is possible to create in the marketplace with some ingenuity, marketplace knowledge, and a relentless push creates win – win – win experiences for consumers, marketers and publishers. Following her work on the agency side, Pam spent five years consulting for the media and technology companies (NBCU, Fox, Viacom, Double Verify) helping them design custom programs and market their digital assets for growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm, leading their marketing and sales strategy efforts to bring new identity, performance and new targeting techniques to the DSP and cross channel planning marketplace.
Pam lives in Hastings on Hudson, NY with her two sons.