Susan (Sue) Hogan
2nd degree connectionXPlatform/Channel Strategy, Research & Measurement; Shopper Marketing
New York, New York
Executive level data and insight strategist for successful and innovative marketing and media planning with provable, actionable outcomes. Well versed in measurement methodologies and familiar-to-adept at all media channel measurement: Digital, mobile and social media; TV, OTT; Outdoor, Radio; Programma... ...
Activity
1,007 followers
Experience
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VP, Digital Research & Measurement
Company Name Viacom Media Networks
Dates Employed Jun 2011 – Jun 2015
Employment Duration 4 yrs 1 mo
Location 1515 Broadway, NYC
Brands include: Nick, MTV, VH1, Comedy Central, CMT, Spike, TVLand, Logo ... See more
Education
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Iona College
Degree Name Bachelor’s Degree
Field Of Study Advertising/Marketing/Communications
National Academy of Data Sciences: currently enrolled in R: Data Vizualization
New York University, Gallatin School. NY, NY. 16 credits toward Master of Arts degree; Communications
Iona College, New Rochelle, NY. Bachelor of Arts, Communication Arts program. Minor: English
Teaching Experience (2002-2013):
City University of New York, City College of New York (CCNY), Adjunct Professor. Department of Media Communications, undergraduate level. Taught Advertising Writing Workshop, Advertising Strategy, Senior Advertising Workshops. Consulted on setting curriculum and level setting standards by which students matriculate.
Volunteer Experience
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Subcommittee chair
Company Name Viacom
Cause Poverty Alleviation
Managed Give Back & Get Down donations in 2014 and 2013
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Fundraising
Company Name Modern Maturity Center