Kara Dempsey
Training Consultant
IAB Professional Development Faculty
Kara Dempsey has an established track record of training and leading high performing sales and service teams in Digital Media and Technology. Over the past 10 years she has worked to create a culture of on-going development and excellence at companies like Undertone and Intralinks. Her core skills include sales training curriculum development and delivery, coaching, creation and execution of role-play programs and sales process development. Kara believes training should be relevant and practical and has found professionals learn best in an engaging and supportive environment.
Scott Fenwick
Owner, Fenwick Consulting
IAB Professional Development Faculty
Scott Fenwick has been involved in sales or sales training in the advertising space since the early 90’s. In 2000, he made the natural progression from Direct Marketing to Digital Marketing. Scott has worked for 6 years exclusively with the sales teams at two of the largest media organizations in the digital space and for 9 years ran an independent sales training firm. He has built training programs from the elementary to the advanced to assist media organizations in their efforts to educate and refine their sales and customer service teams. He has also run numerous programs for international training firms focusing on sales skills and negotiation. Over the past few years, Scott has assisted in the training and understanding of products and trends in the Digital Space for one of the largest independent providers of digital media in the space.
Eric Greenberg
Head of Executive Education
IAB
Prior to joining IAB, Eric served as Managing Director of Executive Education at Rutgers University, where he created and led several new executive education programs, including the Mini-MBA: Digital Marketing. The Mini-MBA: Digital Marketing was featured in the New York Times, and was selected by a Fortune 50 company as one of the main global training courses for all high potential employees in all areas and regions of the organization. Eric has delivered executive education programs in five continents, and has been a leader in employing innovative technologies in the classroom. Prior to serving as Managing Director of Executive Education, Eric served as Director of the CRM Research Center at Rutgers, and as a Visiting Assistant Professor of Marketing at Rutgers Business School. Before joining academia, Eric founded MTS, one of the nation’s largest CRM providers, with over 5,000 employees and over $100 million in revenues. After selling MTS in 2001, but before joining Rutgers, Eric founded a USTA Community Tennis Association to serve underprivileged youth in the community. Eric is a graduate of the Wharton School of Business and NYU Law School, and currently lives in New Jersey.
Matt Prohaska
CEO, Prohaska Consulting
IAB Professional Development Faculty
Matt Prohaska leads Prohaska Consulting, providing Programmatic Help For All, helping more than 50 companies in the last 10 months with more than 30 freelancers in the US & EU. He is a 22-year media veteran and contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. Over the years, Matt has managed six different regional and national sales teams, consulted for more than 75 companies and founded four others.
Doug Wintz
Founder of DMW MediaWorks
IAB Professional Development Faculty
Doug Wintz is a digital media veteran who, starting in 1988, sold and developed online applications for automotive clients like Toyota, Ford and Honda. After holding management positions with Softbank, Uproar and Lycos, Doug founded DMW MediaWorks, a consultancy focused on digital ad operations and technology. For the last decade, he has been focused on helping emerging companies build digital ad ops divisions, while helping established companies improve them. This includes over 100 publishing and advertising clients, from NY Times, to Scripps, to Viacom.
